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Please read the stories on our blog

  Threat to Reputation

  Corporate Crisis

  Media Interviews

  Public Controversy

  High-Profile Dispute

  Customer Issue

  Labor Dispute

  Complicated Issue

Surviving a Crisis

When hit with a public crisis or high-profile controversy, one’s instincts may be to:

• Say nothing – “We don’t owe the news media a damn thing!”
• Assume the ostrich position – “Let’s wait and see what the media do and then decide how to respond.”
• Send out the attorney – “This matter may be subject to litigation; therefore we will not comment.”
• Strike out at reporters – “This is a shameless attempt to sell papers.”

Each of these is a recipe for disaster. Although there are times – and ways – to keep quiet, most often we either must tell our side of the story or let others shape public opinion by telling their side without rebuttal.

Furlow Communications, LLC has counseled hundreds of clients in crisis, offering them calm, objective and realistic advice. Most clients do have good stories to tell, without “spinning.” What is required is careful articulation and dissemination of those stories.

If you must deal with negative, controversial or complex news and information, Furlow Communications, LLC can help you effectively shape and convey your message. We also help organizations prepare for the crisis that inevitably will occur and train executives to successfully handle interviews with the news media.

We represent clients throughout the country but focus our practice in Baton Rouge and south Louisiana.